Our Story
Bright Dawn Home Care
Geese and the Lessons We Get From Them
We can always learn from one another and support each other on life’s journey.
Geese, especially, are great examples of this support, supporting each other in various ways to achieve their common goal. At Bright Dawn Home Care, we follow the example of geese by working together towards supporting and caring for you and your loved ones. This ethos is the basis of our logo.
Together We Go Further – Supporting the Journey
As geese fly in a V formation, and as each bird flaps its wings, it creates an uplift for the bird following it, and each bird adds 71% more flight range to the journey than if a bird was flying on their own.
At Bright Dawn Home Care, if we share a common direction and sense of community by working together, we can achieve our clients’ goals and needs much quicker because we are travelling together and with shared synergy and vision, which makes our clients’ journey and care experience easier. Stronger together: The V Formation Effect.
Staying on Track – The Importance of Support
Whenever a goose falls out of formation, it starts to feel the drag and resistance of flying alone and quickly gets back into formation to gain the advantage of the bird flying in front of it.
At Bright Dawn Home Care, we will work alongside you to achieve the care you require and to get to know you and your loved one, and in this way, we will support you to attain the care you need each step of the journey.
Sharing the Lead – Lightening the Load
If the lead goose gets tired, it will fall out of formation and fill into the V near the back, while another goose will take its place to take the lead.
As people, it helps to share the load or the lead position with others who are willing to assist or lead where possible. At Bright Dawn Home Care, we are willing to assist families in the care of their loved ones, lightening their load, ensuring that they can spend quality time together rather than always having to lead from the front, alone. No one carries the burden alone.
Encouragement – A Little Kindness Goes a Long Way
Geese at the back of the formation honk from behind to encourage the geese in the front to keep up their speed.
At Bright Dawn Home Care, we always encourage our care staff to develop themselves in their career. We also support our clients and their families by encouraging independence and supporting interests and hobbies. Encouragement is a strong motivator, we can always honk from behind.

Standing By Each Other Through Tough Times
Lastly and most importantly, if one goose gets ill, it leaves the formation and flies down to earth. Two geese leave the formation and accompany the sick goose to the ground and remain with the goose until it gets better. The geese then fly back to join the original group or attach themselves to a new group.
At Bright Dawn Home Care, we will support our clients through their journey, whether temporarily offering respite care until well again or supporting someone to the end of their journey. Never left behind, supporting in sickness and heath.
We Stay Beside You – Through Every Step and Setback
Geese are our emblem, as their community and supportive nature embody our ethos of working together for the common good of all those we support on their care journey.
Working together allows for a more efficient, safer care service. We believe that by looking after each other, especially the sick or the lonely, we can support our clients to cope with the hardships and storms of life.
Ready to start your care journey and learn more about the Bright Dawn flock? Book a friendly consultation today.
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You can call us on 01564 784 598 or arrange a call back from our expert team.